Through this assignment of creating a social media strategy for the RSPCA, I learnt a lot about developing and creating social media content for a specific organisation, tailoring it to different platforms and audiences to increase engagement. In this plan, I did thorough research on the company to figure out their target audience, social media statistics for all their channels such as engagement rate, follower count, posting frequency and how their audience responds. I then chose two of their channels to create a detailed channel plan for, suggesting organic and paid media strategies to boost their engagement rate. It also involved developing a piece of content that would suit my content plan and, according to my research, boost their social media engagement.

As the RSPCA is a not-for profit organisation, I learnt the impact of emotionally driven storytelling and using both organic and paid media tactics to strengthen a brands online presence and built trust. It also helped me become more confident in analysing audiences, identifying trends, and the different uses each social media platform has to increase awareness and impact.